TheDeathofInternetMarketing.com

Hi Guys,

Mike Filsaime here…

As you may know, with the “Death of Internet Marketing” report, I did a survey and received thousands of responses back from marketers currently online.

What was interesting to me was this survey question.

——————————
** How Long Have You Been Marketing Online?

0-6 months 41.47%
6 Months - 1 year 17.59%
——————————

**Result**
59.06% of people surveyed have been online for less than year -

And OVER 4 out of every 10 are new to online marketing within just the last 6 months.

This means that people are coming in at a very rapid pace.

Also, of all the people surveyed, here is some more data collected.

——————————
I am a Marketing Newbie: 23.53%
I know the basics - Having trouble: 22.87%
I can barley surf the web: 4.15%
——————————

So over 50% of the marketers see themselves as a newbie or state that they are having trouble.

As I talk with Joe, my new apprentice in office, many things have occurred to me in the last 6 weeks since he started with me.

When I say things like “SEO, Squeeze Page, Header Graphic, Click Thru Rate, Domain Name” etc..

… He is always like, “Mike, slow down. Go back please and explain to me what you mean when you say xyz.”

In fact, just yesterday, I told him to create and account in a discussion forum. When he got there, he was not even sure how to click on a post in the forum.

This information, complied with the results of the recent survey, shed light on something that was very revealing to me.

So many times, marketers… myself included, create great information products for marketers.

What is interesting to note, is while this information is very good… It does no good if you have not been able to at least master the basics yet.

Don’t you agree?

And also, I think it just creates too much fluff if everyone of these products is written for a complete newbie.

We hope the newbie has mastered “some” of the basics to take advantage of the advanced strategies included in these step by step course.

In fact, one of the hottest products in clickbank right now was written like this. This product, “Project x” had ZERO fluff.

And half the people loved that.

The problem was, Chris the owner, had small issues with the other half. Maybe you? The newbie.

So just 2 days ago, he had to release a video showing people how to do things like “Sign up at ClickBank”

Know what?

2 Months ago I would have been like, “Come On. really, you need to do that for some people?”

But after listening to Joe, and reading the survey, it has become clear to me.

Newbie’s need to learn Basic things for themselves to make it through some great ebooks and software.

*** This is where is gets interesting…

…Just yesterday, I was in a forum.

I saw a post from Marlon Sanders. Yes, the legendary Marlon Sanders.

I went to the site, and…

I was so dang impressed that I PAID FOR IT on the spot.

I did not email Marlon for a review copy. I wanted it.

And you know what. It was 1AM when I purchased.

Next thing you know, it is 3:30 AM and I glued to my PC learning things, on video, using free products, that I never knew how to do myself.

One thing in there, showed me how to automate orders with AWeber and PayPal that I never knew you could do.

And I OWN a private label to AWeber called ProSender!!

What he showed me in just 6 screen shots got me so thrilled I could not wait to change my process this morning.

But I had to go to bed. I knew I wanted to share this with you, as there is a 50% chance this is EXACTLY what you need to break through the noise and start making sense of so many other great products on your hard drive and bookshelf, and the ones to come.

Take a look at what this does and the importance on web design, hosting, HTML editors (do not get scared) and integration with auto responders etc..

For web design:

Do you need help with..

* Web sites?
* Sales pages?
* Mini sites?
* Blog graphics?
* Affiliate pre-sell pages?
* Landing pages?

How about this…

You point. You click. You follow the big blue numbers. What could be simpler?

It’s A to Z. All step-by-step screen caps supported by videos where needed. It’s a MASSIVE time saver and literally takes the pain out of the learning curve.

OK… Let me explain what else it TEACHES you to do:

Your Fast End Result:

a. Your own custom web site graphics that are a cut above

b. You will do your own header graphics faster than you may imagine

c. You will know how to do special effects like scan lines and handwritten notes

d. You will be able to trick out templates you buy or create your own

e. You save costs
(No Photoshop CS or Dreamweaver needed)

f. You will get step-be-step instructions on ftp, getting your shopping cart up, hooking up your Autoresponders, stick letters, fly ins, and every other detail we could think of.

g. Saves you the costs of design fees. At $150-$300 per header, just ONE and you’ve paid for this product.

h. Even if you still use a designer, there are times when you need it NOW, not later. You 100% can do it yourself and be surprised at how good a job you DID!

i. You can create your OWN templates just as good as many of ‘em you buy — and do it fast, once you learn the steps.

j. Most templates are NOT designed for “our type” of sites. So they’re never quite right. You can do it yourself, get a better result AND save.

But MIKE!…SHOULDN’T I OUTSOURCE?

I disagree with the “outsource everything” view for beginners!

YES, you build a business. But in the BEGINNING, there are times you must learn to do it yourself.

I did most everything myself early on. And as the money came in, I, later, hired people to help out. After I knew what needed to be done so I had a handle on the quality. (Inspect what you Expect…)

So who is this for?

IF…

you are a newbie, and are looking for the product of products, with videos, to help you get to that critical FIRST step,

THEN…

This is the product for you.

I am not going to hide around the price. The darn thing is $59. I mean this, if you do not WANT to invest $59 to get to the next level, then you do not belong in this game.

If you do not have the money, I understand. $59 can be a lot when you do not have it.

But if you DO have it, and you are one of the:

“I know the basics - Having trouble: 22.87% ” there is no logical reason why you should not get this product.

Who is this not for?

Well, maybe if you are making a full time living already, and you go thru things like a hot knife thru butter on the first read and make money the next day, (and many of you do), this “may” not be the product for you.

I say “may” not, because, for $59 bucks, I consider myself to be one of those “hot knife” people, BUT, I still found about 8-10 real TRUE gems that will really help me out.

I found the learning fun and I could not get home on time after playing around with it.

I am not asking you to “check it out.”

I am suggesting, that if you are one of the newbie’s, (and that is for YOU to decide,) then you really do need to buy this product now and put everything else aside today and go thru it.

http://MikeFilsaime.com/Recommends/Designer-DashBoard

Hard sell?

No- Strong Advise!

You see, I get told all the time, and I see it on forums,

“..there should be a place for Newbie’s to start. You guys all assume we know this already. You were once a newbie too.”

So true, but it can be done free. But for $59, to shorten the learning curve in just one place… I can not give you better advise.

Sometimes free things waste your time. You need to sort out what is good by making mistakes sometimes.

When it comes to this product, Marlon Sanders is one of the best guys to learn from and he has been around  for many years.

Take it from me. This is THE product for Newbie’s if anyone was to ask me. And I really thought his price would be higher. He knows the target market and he was extremely fair (more than) with the pricing.

Marlon does not even know I am promoting this. I was just so impressed I want to get it in the hands of the people that need it.

You can get started tonight, right here…
http://MikeFilsaime.com/Recommends/Designer-DashBoard

To Your Success,

Mike Filsaime

PS
 - Marlon also has GEMS of things in here to teach you how to write a sales letter for your site in without having to read a 700 page course. You really will love it.

PPS
- He has a FOUR TIMES (yes, quadruple) your $59 Money-Back-Guarantee if it is not right for you.

So get started now right here…
http://MikeFilsaime.com/Recommends/Designer-DashBoard

Hi Guys,

Do you want to know the single biggest skill you can have online?

Read on…

Well, that really is not a fair question….

The reason being, there are 2 skills your must master to have success online.

And I will make you a guarantee, if you pay attention to the message, you can have everything you want in your business when you master these 2 things.

And there is not a person in the world that can argue this.

And guess what, sometimes the most simple things just get lost in the mix of it all.

So let me reveal to you the 2 almighty skills…

Ready?

Here they are :

1 - TRAFFIC
2 - CONVERSION

STOP!

Before you say something like, “No Kidding…”

Let’s take the time to really understand the power here.

But first, let me just say that being a master at one and not the other can bring no success to moderate success.

But when you are a MASTER at both, you are A force that can not be stopped.

Think about this. If you had 1 Million Visitors tomorrow, (TRAFFIC), but no way to monetize it, (CONVERSION), you would make no money.

Look at the numa-numa video on youtubube.com

http://youtube.com/results?search_query=numa+numa&search=Search

If you look at his first video, it went viral. Just counting the hits from his Top Ten, shows the following…

Views: 469,341
Views: 658,803
Views: 226,276
Views: 549,333

Over 1,903,753 hits to the video just on Youtube.com’s top ten for that search.

If you take all the other videos online about it, like video.google and other sources online, it would reach over 5 Million Visitors.

Know how much money he made with that.

A whopping $0.00

That is right. Traffic means nothing without conversion.

He got it fixed the next time. He did “NEW NUMA NUMA” this year and YouTube.com’s counts for that alone are over 150,000 views.

This time, he advertises a website to make sales. This high school kid figured it out.

TRAFFIC + CONVERSION = Profits

Many of us know the opposite. We have a website that converts, but no Traffic.

So if you have a site that converts at 24%, but get 1 visitor per year, it would take you 4 years to make a sale.

TRAFFIC + CONVERSION go hand in hand.

Now here is the what you need to do to make money online.

IDENTIFY BIG ROCK TRAFFIC SOURCES…

…and

Learn CONVERSION STRATEGIES.

You know what… I was inspired to write this newsletter today by John Reese.

***
Side Note:

If you are not on John Reese’s list, you can get on it at a few places.

- ReeseReport.com or
- MarketingSecrets.com/newsletter.html

And pay attention to his emails. Rumor has it for months that he has a follow up to TRAFFIC SECRETS or something. Forum Buzz has been wild for a few months since he hinted about “something”

I am waiting to hear about it soon. But all we have is that hint he made a few months ago.

But there is virtually no one that knows BOTH Traffic and Conversion like John. And if he has something to share, you want to at least be in the know.

Hopefully, he reveals gives us more on it soon.

Regardless, it is a great newsletter to be on if you are not yet on it.

END SIDE NOTE
***

Back to why I wrote this today. I talk a lot on stage about Traffic and Conversion when I speak.

But it was by John Reese who I (and many) first so it broken down as follow.

*************
From John Reese’s TrafficSecrets.com Course:

There are 3 ways to get Traffic

1 - Buy it
2 - Borrow it
3 - Create it

**************

Again, simple, eloquent, yet “extremely” powerful.

I will get to buying Traffic in a minute. But for the Borrow and Create.

We know Borrow to be:
Joint Ventures
Email Swaps
Integration Marketing
Having an effective Affiliate Program

And Create Traffic to be:
SEO - Search Engine Optimization
Writing Articles
Press releases
Blogging

While “Borrowing” Traffic is great and one of my favorite ways to get traffic, it is sometimes a short term strategy and only part of the Equation.

And “Creating” traffic is important, it can be slow tedious and take a while to see the fruits of the labor. It will come, but it takes time. It is like planting seeds on the internet. Sooner or later you will have grass, but you need to be patient.

*** Here is the wake up call.

Many marketers concentrate on the last two.

They require little to no budget at all. And the problem is, you are not in total control of the amount of traffic you want.

The bottom line is, while both are effective, you should only allocate a fixed amount of time to these each week. This should not make up your total marketing strategy for getting traffic.

Remember before I spoke of BIG ROCKS?

…Well, that comes from the analogy that if you want to be as effective as you can when filling a bucket you need to start with the Big Rocks.

OK, so you have gravel, stones, even sand.

To be effective, you start with the BIG ROCKS.

Then later, after your ADJUSTED the BIG ROCKS, you and the stones-adjust and pack it down, then the sand, pack it more, then you can even add the water.

Now, notice I said to ADJUST AND PACK before moving to the next step.

What that means, is you need to improve the big rocks before you go to the small ones. You can be more effective when you improve the big rocks first.

So how does this analogy tie in to TRAFFIC.

Well, I said a few things

1 - When you control TRAFFIC (and conversion) you are a force to be reckoned with.

2 - You need to BUY traffic

3 - You need to start with the BIG ROCKS

Get ready, I am about to expose to you one of the most mis-understood and under used tools on the market.

*** Google Adwords ***

You see, many marketers look at advertising as a cost or expense.

It is not. It is an investment.

But Newbies, and many others do not want to spend money.

They forget that spending money to make money is one of the most logical things you can do.

Spend $1 today to make $2

Well, then Spend $1000 to make $2000

GOOGLE ADWORDS = THE BIG ROCK

Now, many of you know I surveys the market recently.

The results are totally mind blowing.

Look at these survey results of thousands of people.

————–Recent Survey ———————

Have you ever used Google Adwords to drive traffic to your site?
No 69.47%
Yes 31.53%

Do you currently use Google Adwords to drive traffic to your site?
No 83.04%
Yes 16.96%

How much do you spend on Google Adwords to send traffic to your site each MONTH?
$0 78.97%
$1-500 18.38%
$501-$1000 1.57%
$1000-$5000 0.66%
$5000 or more 0.42%

—————–End Survey ———————

** Almost 1 out of 3 people never used Adwords to market online.

** And of those that DID try it, 50% of them quit using the most powerful tool on the planet.

(I will get to why first. And if you are reading, you may know the answer. It is one of the 2 things that control your destiny online.)

Now here is the saddest part.

58% percent of those that DO USE AdWords, spend less than $500 per month. Again.. Know why? You should, but if not, I will get there….

And only 3% of those that are CURRENTLY USING AdWords spend more than $1000 per month.

So let me tie this all together for you.

If AdWords is the BIG ROCK, that can get you all the TRAFFIC you ever wanted, why are you not using it?

Answer…

Come on, You should know.

POOR CONVERSION.

Heck, I bet anyone reading this can get 10,000 visitors to their site using Google Adwords. Set your budget to $5000 for the day and you may get 10,000 visitors.

But, with POOR CONVERSION, you will maybe make lose $7000.

Again, TRAFFIC AND CONVERSION go hand in hand.

The truth is, if you could spend $10,000 to make $14,000 you would do it every day of your life until it stopped working.

So why are many failing. (Because now we know every one should be using Adwords.)

The reason is, many never ADJUST THE BIG ROCK.

They either move on, or say “This is not for me.”

Remember, the good news is, when you know testing and conversion, your campaign is the worst it is ever going to be.

We need to remember this…

“We Can Only Improve That Which We Measure”

So you need make sure that you build your business with testing and tracking in mind. This will allow you to increase CONVERSION and make winning campaigns that will allow you to spend as much
money as Google will send you traffic for your keywords.

And then after you test the Campaigns for weeks and months, you can go after the smaller stones of Traffic that you can buy.

Or, you can start a new bucket, with Big Rocks in an new Niche or with a new product.

And once you learn what Conversion works for the last marketing place, you have a tested base to start with and a lower learning curve. Repeat.

Here are the basic things that need to be tested and improved in an Adwords Campaign.

#1 - The Copy in the Adwords Ad
#2 - The Landing Page
#3 - The Final Offer

I am not going to go into too much here, this is a course in itself.

But you need to
- spilt test your Ads in #1
- spilt test the conversion on your landing pages.
- split test i your sales pages

In each of the scenarios above…

… Split testing involves finding a “Control”, or the best converting piece to date and putting it against a test. If the test loses, try a new test. If the test wins, it becomes the control and you never stop until you feel your time is spent better improving other “buckets” with more potential.

Now, in order to me a pro with converting, you need to understand basic Sales Copy principles.

The best marketers, even the ones that outsource Sales copy, are still great students in sales copy and copywriting.

In fact, many of them are much better than their ghostwriters or copywriters they hire, but time does not allow them to do it all.

But, the key is, they take what is given to them by the copywriter and start testing from there based on their skills.

When you know the power of copywriting and why people buy, you know have what it takes to master Conversion when you combine that with testing and measuring.

So, here is what you should get out if this newsletter today.

#1 - When you master both Traffic and Conversion you control your destiny.

#2 - AdWords is the BIG ROCK in Traffic.

#3 - You need to be a master converting clicks to visitors, visitors to prospects, and prospects to buyers. You do this with Testing and understanding sales copy like a pro.

Yes, of course their is the list building etc. But that means crap, I mean it, until you stand on a foundation of TRAFFIC and CONVERSION.

Forget about much of the crap thrown at you to distract you.

Ask yourself this next time.

“Is this product going to help me get more traffic or increase conversion.”

You may have to read between the lines a bit to find the answer, but at least you know the right question to ask.

If you guys want to know some good tools to help you with this, let me know on by posting comments below.

There are great products NOW that can help you and in the coming months, there will be some New Adwords related products as well as tools to help you improve your conversion.

Share your thoughts on this newsletter, and if you need any recommended recourses feel free to let me know.

You know know what you need to do. Keep it simple and become great at simple things!

I will be in touch!

Mike Filsaime

Hi Guys,

I paid all of the commissions owed to everyone that had their PayPal email address on file and SSN or EIN information.

Here is a screenshot of my depleted PayPal Account

http://www.thedeathofinternetmarketing.com/images/mass-pay.gif

I will be doing one final sweep for people that did not have their PayPal Email address on file to get paid or did not have a SSN number on file to get paid.

Login to the site for more information regarding the reasons I needed data for US members and what to do for non US members.

Thanks to all 1602 people that sent 1 or more people to the report.

Talk soon!

Mike Filsaime

Hi Guys,

Mike Filsaime here…

It’s been over a week since I had a chance to get in front f a PC with time to write…

I am just getting back in the groove at my office.

Let me first say “Happy Thanksgiving” to all of you that celebrate this day in the US.

All last week I was in Las Vegas. It was not a seminar at all.

It was my affiliate summit…

I was out with my top affiliates for the year. We went to great shows, VIP parties, lost and won money, ate like we were trying to get on as contestants for the show “The Biggest Loser” on TV, and had a chance to network.

Some cool people were there.

One of the guys from DoubleYourDating.com…

The Rich Jerk himself was there… He may be a Jerk, but he is brilliant. Some of you will meet him at his customer appreciation next year at the Playboy mansion. There is a lot to learn from him as a marketer.

Rich Schefren was there as well as Shawn Casey and Joel Comm & Eric Holmund.

Other guests were, Dan Kelly, Jason James, Andrew Fox, Dave Mizrachi, Tome Beal, Donna Fox, Costa Dedes, Jeff and John Walker, Sterling Valentine, Michael Cheney, Harris Fellman, Mark Braunstein, Simon Leung, and a few
others cameos as well…

We had a chance to talk about many things at a Pow-Wow session on Friday in a private room I got at the hotel. Many great connections were made.

Also, I am reading a great book. It has been around for a few years but it is my first chance to read it.

It is called, “Good to Great” by Jim Collins.

Actually, most of the books I read I also buy on CD.

You can go to http://www.audible.com/ or http://half.com

I will get back to work after Turkey Day tomorrow and I hope to re write the addition to “The Skulls” chapter to the report for you as well.

Finally, commissions owed from the site will be paid around December 1st or sooner. I will not be holding back for 30 days - That is some good news.

Also, many people did not know about the survey that I spoke to recently. I think they saw step #2 and never got back to it.

So if you have not had a chance to fill out the survey, you can do so now here.

http://www.TheDeathofInternetMarketing.com/survey.php

As for the report…

I said the site would be up for 2 weeks. That means it comes down in its current form on Saturday at Midnight (Sunday AM.)

So if you were planning on promoting it, keep that in mind. The $1/$1 referral program will be ending. As for the site and the report, I have not decided how it will be closed out just yet but I will by Saturday.

Site Stats Show: Total Registered Members: 75816

But about 63% confirmed.

Commissions will be over $60,000 dollars that I will pay out later next week. Look for yours in your PayPal account.

Remember, if you do not have your Tax ID info in your profile, the system will not pay you. If you are not in US, login and read the directions ASAP.

Well, that is about it for now…

I will be in touch real soon!

To You Success,Mike Filsaime
PS - One person told me they did not fill out the survey because they were not sure if it was anonymous.

Good question. You do NOT have to enter your name or email to fill out the survey and NONE of the data is logged to you. The Survey runs on its own domain and is not connected to any database.

All of your answers are kept 100% anonymous and confidential in regards to who fills it out.

Fill it out in confidence. Your personal privacy is kept confidential and not collected.

http://www.TheDeathofInternetMarketing.com/survey.php

In case you missed the email I sent…

Hi guys,

I just wanted to write you a short update about recent events.

Did you every hear the expression:

‘The Squeaky Wheel Gets the Grease?”

That means a few things really. But the one that most people will not argue is this…

… The person that makes the most noise gets the most attention.

This is good sometimes, but sometimes bad.

When in school, we saw this with the bad kids that were causing trouble always got the teacher attention.

In business, it is the customer that complains the most sometimes that gets all of the discounts (because sometimes business people allow it.)

I say, fire your bad customers (the real bad ones, not the ones that hiccup a bit) but that is for another day.

Also, if you want to be noticed by your boss, an attractive person, a fellow JV partner, we say… “The squeaky wheel gets the grease.”

If your wheel is not squeaking, most likely you will not get grease or attention.

In fact, one of my Good Friends recently was telling me how is was surprised that he had never been asked to speak at one of the top seminars around.

He said, so-and-so and I get along great, I wonder why he has not asked.

I told him of a story about how I made it know (attracted it) to the same person and later was asked the next year. So I asked him,

“Does he know you are even interested or have the desire. You should tell him.”

He said, “I am sure he knows…”

I replied, “He is a busy person, if you let him know, it will be at the top of his mind.”

So my friend , when the time was right, made his interests known.

…And guess what? That wheel just got greased

He got a call to be a featured speaker at an upcoming event.

But also, the squeaky wheel sometimes gets the grease when they have nothing of value to add.

You see, with with the report I published this week, the great majority of  people got the message I was getting at.

But some people just do not get anything.

Side Note: I read every review on the blog and a few of the negative ones, even though I do not agree, I respect because they made some really great points. - Many of which as me thinking.

But some people are just so negative and make accusations of the purpose of this report. For the record, I have nothing I am trying to pre-sell  anyone on.

And had I, I was have made hints to it in the report and I would have had a different marketing style for it.

So back the the squeaky wheel gets the grease.

I was talking with a good friend yesterday on the phone and he asked me what I was going to do next.

I said, I am not sure, I am sure lot’s of eyes will be on me for a few weeks. Some people would love to, and are looking for anything I do and use it to position against anything I said.

For instance, I said in the report that I had about 8 more prior commitments to other JV partners for November and December that I wanted to get out.

And after that, I would start to make changes.

But there was one today I decided not to fulfill at this time and waited until next week.

He said to me, “Mike! No matter what you do there will always be a small group of people that will bash you and spin anything you do. Just keep doing what you do. You have good judgment and take care of your people. Those that know you…Know you. Those that do not… Do not.”

I would suggest (if you have time, I know you are probably very busy) to go back and read the blog.

You see, after talking to my friend, I realized, the squeaky wheel most often does get the grease.

It only takes one person to make a lot of noise in a library of 100 others trying to do the right thing.

So that helped me to realize something I wrote about almost 2 years ago.

“You can’t be all things to all people. And if you try, you end up being nothing to no one.”

You have to know what you believe in. Those that do not connect with you will not. Those that do will.

I wanted to build a new base of subscribers, that I could build a good relationship with.

Will I market to this list. Of course. Again, it is transparent here. You are reading this because you ARE too most likely a marketer.

After all, if a new product comes along and I have a chance to review it and share my thoughts, explain how I think it is right for, it could only benefit those people in which it compliments their vision.

I am a marketer, and I am proud of that. So, too, should you be.

I do not want anyone to be on this list that will take offense to ever getting a product review, offer, offer for my own product, or if you just do not like me or my content.

It is not a waste of my time. Writing to 49 or 49,000 does not take me anymore effort.

And not that I am looking to get a huge unsubscribe rate today, I would like to get an accurate one.

One that will save YOU time in the future.

So if you are not one of the people that can deal with an occasional email from me, an occasion offer, my style of content, or if you are one of those we see on the blog that just plain does not like me….

Then please do ONLY YOURSELF a favor, and unsubscribe now. You can not waste my time by being on this list of subscribers. And I do not want to waste yours.

I know some, in this category, will stay on any way. You know… the Howard Stern thing.

“If you hate him, why do you listen?”

Reply “I want to see what he will do next.”

O.K. - Have fun on my blog

I am serious, I do not care, (if this is you,) that you go. I will not be looking at my Unsub rate today. I hardly ever do (usually unless asked by someone.)

And if that is you, before you click the last link in this email, all I want to say is, I wish you the best of luck in whatever it is you do.

Now, to those that like me, the report, the marketing, the occasional (ok more) type-o, and whatever.

Know this.. I like you too

And, let’s not get all caught up in anything that does not deserve getting caught up in.

Health, family.. That is important.

So I look forward to staying in touch.

I hope you do too.

As always, the best way to reply to this email is not by hitting reply. Simply post anything you want on the blog.

I know, time to move to a new blog? Nah…

I like this one.

Well, I am out for the night. Taking about 15 people this week to Las Vegas. (My Top Affiliates.)

And even the Rich Jerk will be there.

If you live local.. we are at the MGM this week.

So with that said. I think I will call my dad and talk with him. I have been so busy, we have not spoke much.

Anyone you been holding off calling?

Mike Filsaime

PS - To Sarah Pritchard, I do read all the comments. Glad you know why the proof read version was not live because of the timeline

Hi again,

Update…

Actually, have hit an astonishing 141 on ALEXA.com… AMAZING!!!

I put up a comparisons to EBay’s PayPal to give an example of
how significant that is…

Check out the graphs below…

Hi Guys…

Mike here…

I hope your day is doing well.

It is a bit hectic for me here. I flew in from Brad and Andy’s Stomper event last night.

There was fog problems in NYC and we were delayed about 3 hours and I got home around 3 am.

So today, I am trying to get things back to normal at my office.

Some of you know, but many do not.

The report was not to go out until Wednesday.

*** The site never officially launched.

I spoke about the following in a forum and people think it is part of a ‘Fake Buzz’ story.

If the following was TRUE, I would fess up to it in a wink.

But here is really what happened and if you look at the timeline of events, it happened just like this…

(and do not get me wrong. I have no regrets.)

I was getting ready to go home to pack at 1AM on Friday Night to catch a 6AM flight to Atlanta for the Stomper Net event (was a lot of fun.)

I told Gary Ambrose about the report on Instant Messenger and told him to read it, and tell other friends of his to create an account that it could benefit him well because of the referral program on the second tier

… Well, he sent an email to a few people and one of the was….

… JOEL COMM

He sated “DO NOT EMAIL. The site is not ready and Mike will let us know when it is live when he gets back home on Monday.”

Well, Joel saw the link and did not read the entire message.

He read the report and sent a review to his entire list.

He called me (while I was eating breakfast in the hotel) 1 hour before I was to speak live on stage, and said,

“Dude… I just emailed for you.”

I said, “What??!! Very funny… Ha Ha”

He then told me he was not kidding and I asked him how it happened. He quickly read the email and said… “Ooops, now what?”

Well, as that was happening, Tom Beal was with me and heard us talking.

Tom says,

“I just got an email about it from Brian.

… I just got one from Ian

… There is a thread about it in the Warrior Forum.”

And just like that, as they say… All hell broke loose.

I did not even have it proof read.

So Tom did a fast proof read. V 1.2, Then later did another one. V 1.3

And late yesterday, Heather Vale did V 1.4 (you can now login to read it with little or no grammar errors or type-o’s.)

I had one hour before I spoke and now had to set up the Word Press Blog and activate the survey and TEST the site.

I was not able to see what was going on because I was at the event. I checked email late at night and then once on Sunday before we got on the plane to get back home.

Here are some of the results…

In just over 24 hours, we had over 34,346 people create an account to get the report.

Saturday - 11,807 (Day One - 13 hours total)
Sunday 14,196 (Full Day)
Monday - 8,343 (First 17 hours)

Total = 34,346

Unfortunately, we had some issues with the double opt-in emails coming in on time and only have 67% double opt-in rate so of those numbers, only 67% read the report.

Just a few things to address what people are asking.

I will leave the site up for about 2 weeks in its current format. I will then change the site and allow people to either refer the report via the site or just link to the PDF on their server. But I have not yet decided on that.

Some other interesting things is that I never even told my own members. Not even sure yet if I will. I would bet 95% of them heard about it already from someone else…

Maybe I will post it on my blog

I am blown away that just sending one Instant Message has led to this.

Just one marketer sending 1 email had this spread so fast. Of course it uses viral marketing, but even I was blown away.

Take a look at Alexa.com

*** TRAFFIC RANK = 141 ***

(as of 11/13/06 at 6:32 PM est)

Now, Alexa is not the most accurate way to judge traffic for many reasons, such as they do not work with the FireFox toolbar and many marketers have the toolbar installed at a greater percentage than the real world.

However, according to ALEXA.com, there were only 140 sites in the entire world that got more traffic than this ours. (Yeay!)

I have not ever seen a marketing site reach that. I am sure a few have, but it is the first time I saw anything reach that low.

Some other notes. The report ends very short, leavening even me to feel… “That was a soft ending.”

I also want to clarify some stuff in the subject on the “Skulls”

I will either make a new version, a supplement report, or just post some stuff on the blog

Also, I want to thank those that took the time to do the survey. Fascinating results. I was surprised at many of the numbers.

The report has caused some controversy, as expected, and I laugh at people that think they can read my mind as to what I was up to.

The truth is, I want to write on this topic. That is where it ends.

I got the idea of how to do it just a few weeks ago.

I reg’d the domain and the site went live (by accident) just 14 days later.

So I did not have time to really think too much about it other than getting the report out to as many people as possible.

Other than that and building a new relationship with you, there was not that much more to why.

The report spoke of my real feelings.

Finally, I want to Thank Keith Baxter and Scott Boulch.

Their marketing campaign for their Death of AdSense report, inspired me on how to market this.

I do not know Scott, but Keith and I are good friends.

I wanted to call/email Keith on Monday to ask him to review it and share with his members and get his feedback.

It went live before I had a chance to contact him and at first I am sure he was like… “What? Come on!”

But we have spoken and he liked the report as well and he knows how much I appreciate is marketing.

Thanks for taking the time out to read my note today and for reading and sharing the report.

I will be in contact soon…

To Your Success,

Mike Filsaime

Hi there,

Mike Filsaime here…

Please share your thoughts with the world about
your feelings of the Report.
I hope you liked it.

Simply click on comments under  this post
so you we can hear from you.

Thanks,

Mike Filsaime